Organic Content Specialist•February 27, 2026•4 min read
Fact checked by Ally Kendall
What is the BMJ Group?
The BMJ Group is a global healthcare knowledge provider and a wholly owned subsidiary of the British Medical Association. It is best known for publishing The BMJ, one of the world’s oldest and most influential general medical journals, alongside a collection of over 65 specialist journals.
For over 180 years, the BMJ Group has been a cornerstone of evidence-based medicine, providing peer-reviewed research, clinical reviews, and step-by-step guidance on diagnosis and treatment. Their mission centers on helping medical professionals make better decisions by providing rigorous, transparent, and high-quality clinical evidence.
What Does it Mean that the BMJ Group is a Heidi Evidence Partner?
The partnership between Heidi and the BMJ Group addresses the growing crisis of "evidence overload" and the safety risks of non-validated AI tools. By bringing BMJ Group content directly into Heidi Evidence, clinicians no longer need to or face paywall friction during patient care.
The risk of fragmented evidence access for clinicians
The challenges healthcare professionals face in accessing and utilising clinical evidence are significant, contributing to potential errors and inefficiencies in patient care:
Scattered guidelines in high-pressure clinical settings lead to cognitive overload and delayed decisions.
Poor access to evidence increases the risk of using outdated information or unreliable tools like ChatGPT, potentially offering inaccurate recommendations.
Reducing organisational risk through source control
For health systems, integrating trusted sources like the BMJ Group into a governed AI workflow offers several key benefits:
Reduces clinical variation and medicolegal risk: Fragmentation of information access is mitigated.
How Heidi makes BMJ Group content accessible in workflow
Heidi Evidence enhances the clinical workflow with BMJ Group through:
Surfacing the most relevant research and treatment protocols at the point of care.
Providing evidence-backed answers and transparent citations directly within the natural documentation workflow.
Bridging the gap between global evidence and local clinical practice without requiring separate searches.
BMJ Group is committed to making trusted clinical evidence accessible at the point of care. By integrating our content into Heidi Evidence, we’re helping clinicians access the guidance they need without disrupting patient consultations or relying on unverified search tools. This partnership represents an important step in meeting doctors where they work with independent, transparent information.
How Heidi Evidence Works with the BMJ Group
Heidi’s newly launched product Evidence uses contextual understanding to provide structured clinical answers that draw directly from the BMJ Group's library of peer-reviewed research.
What you receive is structured, citation-backed clinical answers within existing workflows, so when a question arises mid-consult, you get guidance grounded in peer-reviewed research without leaving the patient.
Rapid clinical queries and differential building
When a clinician faces a complex patient presentation, they can use Heidi Evidence to quickly cross-reference symptoms with BMJ Group’s specialty journals.
This supports faster differential building and ensures that management plans are aligned with the latest evidence-based algorithms rather than anecdotal practice.
Contextual evidence in consultation notes
Heidi helps generate structured clinical notes that are both accurate and defensible. By surfacing BMJ Group citations relevant to the specific case being documented, clinicians can easily validate their reasoning, ensuring that every note is backed by trusted literature before it is finalised.
Clinician control and transparency
At all times, the clinician remains the final decision-maker. Heidi surfaces the evidence with full transparency, allowing clinicians to review, validate, and verify every source.
Because Heidi Evidence is completely ad-free, clinicians can trust that the information surfaced is based solely on clinical quality, not commercial influence.
“I use Heidi Evidence almost every day. As a family physician, it helps me find evidence-based answers quickly. I also appreciate that every response starts with the sources.” - Dr. Miriam Blashki, Family GP
Evidence, in the Flow of Care
Heidi is the world’s leading AI care partner, designed to do more than just scribe. By integrating trusted evidence into an efficient documentation workflow, we help clinicians reclaim their time and focus on what matters most: the patient.
2 hours saved per clinician per day
20 million consults in the UK since launch
Rated 93.1 by KLAS Research, above the category average
Heidi Evidence is built on the principle of transparency, providing direct citations for every clinical answer generated. By integrating with the BMJ Group, Heidi surfaces peer-reviewed research and treatment protocols that are updated daily using robust evidence-based methodology.
The clinician always reviews and validates these outputs, ensuring that the final decision rests with a qualified human professional who can verify the relevance of the evidence to their specific patient.
