In healthcare, decisions must be based on evidence and patient need. That is the foundation of care.
As Heidi evolves into an AI Care Partner working closely alongside clinicians, greater capability demands greater responsibility. It has to be safe, independent, and built to support — not replace — clinical judgment.
In parts of the AI industry, advertising is used to generate revenue. We are a company, and revenue matters. But healthcare is different. Advertising introduces a fundamental conflict of interest into the clinical encounter.
The end user is not making a low-stakes choice. This is not a typical consumer. It is a patient. A person who may be unwell, anxious, or facing difficult decisions. They deserve advice grounded in the best available evidence, not shaped by commercial promotion.
When revenue depends on promoting products, clinical judgment is compromised. That influence may be subtle, but it affects what is highlighted, suggested, and presented at the point of care.
This applies wherever AI supports clinical work: when a diagnosis is explained, treatment options are weighed, risks are discussed, or orders, referrals, and prescriptions are considered. In those moments, what appears on the screen must remain free from commercial influence. Disclosure is not enough.
For that reason, Heidi will never carry advertising related to medicines, devices, clinical information, or other promoted content.
That means no paid placement, no sponsored recommendations, and no promotional prioritization within the product. It is not a feature choice. It is embedded in our clinical governance.
Our job is simple: build something so useful in day-to-day clinical practice that clinicians and health systems choose to pay for it. If it falls short, we improve it. We do not turn to advertising as a panacea.
Clinical advice is not for sale. That is our standard. It must be the standard.
