Demand Generation Specialist

Who are Heidi?

Heidi is building an AI Care Partner that supports clinicians every step of the way, from documentation to delivery of care.

We exist to double healthcare’s capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages.

Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose: to strengthen the human connection at the heart of healthcare.

Backed by nearly $100 million in total funding, Heidi is expanding across the USA, UK, Canada, and Europe, partnering with major health systems including the NHS, Beth Israel Lahey Health, MaineGeneral, and Monash Health, among others.

We move quickly where it matters and stay grounded in what’s proven, shaping healthcare’s next era. Ready for the challenge?

The Role

Working closely with our Enterprise Marketing Director, you’ll be a Demand Generation Specialist who has proven success at building awareness, creating interest, and generating demand for SaaS technology brands. This person is a Hubspot expert who understands how to creatively use email and digital tactics to drive engagement of C-suite buyers and deliver measurable results.

What you’ll do:

• Strategy development: Create and implement comprehensive demand generation strategies to drive lead acquisition, pipeline growth, and revenue.

• Campaign execution: Design, launch, and manage integrated campaigns across various channels, including paid media, SEO, content, social media, and email marketing.

• Sales and marketing alignment: Partner closely with sales teams to ensure goals are aligned and a cohesive brand message is delivered.

• Data analysis: Measure, analyze, and report on campaign performance using data and analytics to identify areas for improvement and optimize ROI.

• Budget management: Manage the demand generation budget and vendor relationships.

• Lead nurturing: Utilize marketing automation to streamline lead generation processes and segment and target audiences.

• Market research: Conduct market and competitive analysis to identify growth opportunities and stay ahead of trends.

What we will look for:

• 5 years of experience and a proven track record of success in demand generation, lead generation, or performance marketing for a SaaS technology company

• Hubspot Marketing Hub certified

• Experience with analytics tools (i.e., Google Analytics) and paid media platforms

• Strong analytical and problem-solving abilities

• Excellent communication and project management skills

• A data-driven mindset and experience building analytics

• The ability to work collaboratively in a fast-paced environment.

• Healthcare IT B2B marketing experience or start up experience is a plus

Attitude is more important than experience so if you are a hungry, competitive and highly motivated operator who has a knack for problem solving and building relationships, we want to hear from you.

What do we believe in?

Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership.

• Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters.

• Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character.

• Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on.

• Make others better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output.

Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering.

Why you will flourish with us 🚀?

• Opportunity to collaborate with like-minded professionals

• Learn from some of the best engineers and creatives, joining a diverse team

• The rare chance to create a global impact as you immerse yourself in one of the leading healthtech startups

• The opportunity to fast track your startup career!

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.