Customer Marketing Specialist

Who We Are

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.

We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.

In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals - supporting 73 million patient visits in 116 countries. Today, more than ten million patient visits per month are powered by Heidi worldwide.

Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

The Role

We’re looking for a highly organised, detail-driven Customer Marketing Specialist to lead our ongoing customer communications via email.

This is an execution-focused role responsible for ensuring our customers are consistently informed, educated, and engaged with everything happening at Heidi — from product updates and feature releases to events, content, and company announcements.

You’ll work closely with Product, Marketing, and Customer teams to turn briefs into clear, compelling, high-quality campaigns. Success in this role is measured by customer engagement and maintaining a healthy, thriving customer base.

What you’ll do

Own Ongoing Customer Communications

• Build, QA, schedule, and deploy all customer-facing email campaigns.

• Manage segmentation and distribution lists to ensure the right messages reach the right audiences.

• Maintain and manage the customer communications calendar.

• Ensure all campaigns are accurate, on-brand, and delivered on time.
  

Product Updates & Releases

• Translate product updates and feature releases into clear, benefit-led email communications.

• Partner with Product to ensure accuracy and clarity.

• Support major launches with coordinated announcement campaigns.
  

Content & Event Promotion

• Promote webinars, customer events, new resources, and educational content.

• Build reminder and follow-up campaigns to drive attendance and engagement.

• Create recurring update or digest-style emails to keep customers informed.
  

Reporting & Optimisation

• Monitor and report on email performance metrics (open rates, CTR, engagement, unsubscribes).

• Run A/B tests on subject lines, copy, layout, and timing.

• Identify opportunities to improve engagement and campaign performance.

• Maintain strong list hygiene and compliance best practices.

What success looks like

• Strong and improving engagement across customer email communications.

• High-quality, error-free campaigns delivered consistently.

• Clear awareness of product updates and company news across the customer base.

• Healthy unsubscribe rates and an engaged audience.

• A well-informed customer community that feels connected to Heidi.

What we’re looking for

• 2–4+ years of hands-on email marketing experience.

• Strong experience with marketing automation platforms (e.g. HubSpot, Customer.io, Braze, Iterable, Marketo, etc.).

• Excellent copywriting skills — clear, concise, and customer-focused.

• Strong attention to detail and rigorous QA standards.

• Experience managing email calendars and coordinating cross-functional inputs.

• Confidence analysing performance data and optimising campaigns accordingly.

• Highly organised and comfortable managing multiple deadlines.

What do we believe in?

Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership.

• Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters.

• Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character.

• Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on.

• Make others better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output.

Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering.

Why you should join Heidi 🚀

• Real product momentum. We’re not trying to generate interest, we’re channeling it.

• Equity from day one. When Heidi wins, you win. You’ll share directly in the success you help create.

• Unmatched impact. Play a pivotal role in defining and scaling customer success at a critical growth moment - all while working on a product that delivers tangible value to clinicians and patients every day.

• Work alongside world-class talent. Join a team of operators and builders who’ve scaled unicorns.

• Global reach. Help shape our international expansion as we bring Heidi to key international markets.

• Growth and balance. Enjoy a personal development budget, dedicated wellness days, one month work from anywhere in the world and your birthday off to recharge.

• Flexibility that works. A hybrid environment, with 3 days in the office.

Heidi’s commitment to Diversity, Equity and Inclusion

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and are proud to welcome all applicants as we're committed to promoting a culture of opportunity for all.