Brand Lead

Who We Are

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.

We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.

In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.

Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

A bit about the brand team

We’re the central creative force supercharging the Heidi brand in markets across the world. We’re the big thinkers, the ideas people. The ones who see a great customer DM in our socials and decide to put it on a billboard.

We’re tasked with building a truly global brand; one that’s recognisable from Dungog to Delaware.

Like the rest of the business, we move fast. Ideation and execution often happen in parallel. We know the secret to great work is action, so we’re not afraid to roll our sleeves up and get stuck in.

The role

We’re looking for a Brand Lead to help shape and scale how Heidi shows up in the world.

Reporting to the Head of Brand, you’ll partner closely on brand direction and lead the charge in bringing campaigns and platforms to life across the business. You’ll support the development of positioning and big ideas, then ensure they translate into distinctive, high-quality work.

This is a role for someone who can move fluidly between thinking and doing. You’re comfortable contributing to brand strategy and campaign platforms, but you’re equally strong at building the plans, structure and momentum that make them real.

You will work closely with Product Marketing, Growth, Comms and external agencies to ensure our brand is consistent, ambitious and commercially aligned.

What you’ll do

• Support and evolve brand direction. Partner with the Head of Brand to develop and define positioning, messaging and campaign moments.

• Lead campaigns end-to-end. Take campaigns from ideation through creative development and execution. Build clear plans, align stakeholders and ensure the final output lands as strongly in the market as it did at concept stage.

• Drive brand building across channels. Lead work across sponsorships, ATL campaigns, social media and other brand-building initiatives. Maintain consistency across every touchpoint.

• Create global ideas that scale. Help shape central campaign work and build templated playbooks that can roll out across markets. Support teams globally to execute well.

• Own and optimise our brand management system. Act as the custodian of Canva, our brand management platform. You’ll ensure the space is structured, organised and continuously improved so teams across the business can create work quickly while staying on brand.

• Manage agencies and partners. Drive day-to-day agency relationships across creative and media. Set strong briefs, manage timelines and budgets and hold a high bar for strategic and creative quality.

• Be a strategic and operational anchor. Flip comfortably between strategy, creative direction and execution. Bring structure to complex projects and ensure momentum never drops.

• Raise the bar. Champion distinctive, thoughtful work. Push for simplicity and originality in everything we put into the world.

What we’re looking for

• 6+ years’ experience in brand management or brand strategy

• Strong experience taking campaigns from ideation through execution

• Exceptional project management skills, this is your biggest asset

• Experience in a startup or fast-paced tech environment

• B2B experience required, healthcare experience a plus

• Experience across sponsorships, ATL campaigns, social media and broader brand building

• Agency management experience

• Experience setting global ideas, templatising them and supporting execution across multiple markets

The way we work

1. Build to Last

We design for safety and reliability so clinicians, patients, and our teams can trust what we build every day.

2. Own Your Practice

Ideas rise on merit, not title, and everyone shares responsibility for the standards we set together.

3. Move Fast, Stay Steady

We move quickly but never at the cost of trust. Progress only matters if people can depend on what we make.

4. Make Others Better

Honest feedback, steady support, and shared growth keep our teams improving together.

Why you will flourish with us

• Flexible hybrid working environment, with 3 days in the office.

• A generous personal development budget of $500 per annum

• Learn from some of the best engineers and creatives, joining a diverse team

• Become an owner, with shares (equity) in the company, if Heidi wins, we all win

• The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups

• If you have an impact quickly, the opportunity to fast track your startup career!

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.