Martech Specialist

Who We Are

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.

We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.

In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.

Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

The Role

The Martech Specialist will help power Heidi’s operational engine, ensuring our GTM systems, data, and campaigns run seamlessly. You’ll play a hands-on role in maintaining and improving our marketing and sales technology stack - keeping workflows efficient, reporting accurate, and insights actionable.

This role is ideal for a technically minded operator who enjoys solving problems, managing tools, and making complex systems work smoothly behind the scenes. You’ll flex across a range of operational projects - from campaign automation and lead flow management to system troubleshooting and data hygiene.

Sitting within the RevOps function, you’ll work closely with Marketing, Sales, and GTM teams to ensure every touchpoint in the funnel is connected, measurable, and optimised for growth.

What you’ll do

MarTech & Systems Administration

• Help administer and maintain Heidi’s marketing technology ecosystem (HubSpot, Segment, ads platforms etc).

• Ensure data integrity, lead routing accuracy, and synchronization between marketing, sales, and analytics systems.

• Configure and manage automations, workflows, and attribution tracking to support campaign execution and ROI analysis.

• Partner with GTM teams to troubleshoot issues, implement enhancements, and ensure consistent system performance.

• Act as a technical all-rounder, supporting a variety of operational and tooling tasks across GTM systems, from troubleshooting workflows to helping automate manual processes.

Insights & Optimisation

• Track and analyse funnel and campaign performance, identifying gaps and opportunities for improvement.

• Use behavioural and engagement data to refine lead scoring, segmentation, and nurturing strategies.

• Test and iterate on messaging, cadence, and automation logic to improve conversion efficiency across the funnel.

Collaboration & Enablement

• Work closely with the Marketing, Sales, and GTM teams to ensure leads process and transition smoothly through the funnel.

• Document workflows, dashboards, and campaign processes to ensure repeatability and data consistency.

• Support GTM teams with training and troubleshooting on key marketing and CRM systems

What we’re looking for

• 2+ years’ experience in marketing or growth operations within a fast-paced B2B or SaaS environment.

• Confident using CRM and automation tools (like HubSpot, Salesforce, or Marketo) to build workflows, score leads, and track performance.

• Hands-on experience running and optimising multi-channel campaigns - from email and paid to event-driven programs.

• Strong data mindset - comfortable building dashboards, analysing funnel metrics, and turning insights into action.

• Good understanding of lead routing, attribution, and integrations across GTM and analytics tools.

• A tech-savvy problem solver who enjoys improving systems, automating processes, and making things run smoothly.

• A great collaborator and communicator, able to document workflows clearly and work closely with Marketing, Sales, and Ops.

The way we work

1. Build to Last

We design for safety and reliability so clinicians, patients, and our teams can trust what we build every day.

2. Own Your Practice

Ideas rise on merit, not title, and everyone shares responsibility for the standards we set together.

3. Move Fast, Stay Steady

We move quickly but never at the cost of trust. Progress only matters if people can depend on what we make.

4. Make Others Better

Honest feedback, steady support, and shared growth keep our teams improving together.

Why you will flourish with us

• Flexible hybrid working environment, with 3 days in the office.

• A generous personal development budget of $500 per annum

• Learn from some of the best engineers and creatives, joining a diverse team

• Become an owner, with shares (equity) in the company, if Heidi wins, we all win

• The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups

• If you have an impact quickly, the opportunity to fast track your startup career!

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.