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Product Marketing Lead (Fixed-term Contract)
Who We Are
Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.
We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.
In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.
Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.
What you’ll do
1. Build and Continuously Refine the US Value Proposition
Define who we’re for in the US, what pain we solve, and why we win
Translate complex healthcare, AI, and workflow realities into clear, buyer-led messaging
Pressure-test positioning in real conversations and refine it continuously
Make hard calls, update quickly, and keep moving — clarity over perfection
2. Competitive Intelligence & Market Reality (Core to the Role)
Develop a live, evolving understanding of the US competitive landscape, including: Incumbents and legacy platforms, point solutions and emerging players, internal builds and “do nothing” status quo
Ground competitive insight in daily exposure to the field: listening to sales calls, joining customer and prospect conversations, running frequent win/loss debriefs
Track how competitive narratives shift over time and respond quickly
Maintain living competitive assets that evolve as the market evolves: battlecards, objection-to-response frameworks, competitive positioning narratives,
Use competitive intelligence to continuously sharpen: Value proposition and messaging, sales talk tracks and enablement, Website and external storytelling, Category framing in the US market
3. Deal-Critical Enablement (Built, Tested, Improved)
Build enablement that helps teams win deals now: Pitch decks and talk tracks, objection handling and competitive framing, one-pagers and product collateral
Put assets in the field quickly, gather feedback, and improve them
Ensure sales can confidently tell the story without you in the room
4. Own and Iterate on US Storytelling
Lead US-specific website and product page copy
Shape and refine customer stories or lighthouse narratives
Keep pitch, site, and field conversations aligned as the story evolves
Balance ambition with credibility in a regulated, high-trust market
5. Be the Voice of the US Market Internally
Bring frequent, actionable insight on buyers, competitors, and objections to leadership
Feed market and competitive learning directly into Product, Sales, and Marketing
Help the company develop a sharper instinct for the US market over time
What "Good" Looks Like
Every week, our messaging is clearer and more confident
Sales conversations get sharper as competitive understanding deepens
Enablement improves through use, not theory
The website and collateral evolve as we learn, not in big, infrequent rewrites
The organization feels increasingly aligned on how we compete in the US
What we're looking for
Senior product marketer with real US healthcare experience
Has personally built positioning, messaging, and competitive enablement
Comfortable being close to deals, objections, and uncomfortable truths
Exceptional writer with strong narrative instincts
Fast, decisive, and energized by continuous iteration
Based in New York to work with our in-office team face-to-face
The way we work
1. Build to Last
We design for safety and reliability so clinicians, patients, and our teams can trust what we build every day.
2. Own Your Practice
Ideas rise on merit, not title, and everyone shares responsibility for the standards we set together.
3. Move Fast, Stay Steady
We move quickly but never at the cost of trust. Progress only matters if people can depend on what we make.
4. Make Others Better
Honest feedback, steady support, and shared growth keep our teams improving together.
Why you will flourish with us 🚀?
In office to collaborate with like-minded professionals
Healthcare, Dental, Vision benefit options
401k with 3% match
Personal development budget of $500 per annum
Become an owner, with shares (equity) in the company, if Heidi wins, we all win
The rare chance to create a global impact as you immerse yourself in one of the leading healthtech startups
The opportunity to fast track your startup career!
Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.