Performance Creative Producer

Who We Are

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.

We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.

In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals - supporting 73 million patient visits in 116 countries. Today, more than ten million patient visits per month are powered by Heidi worldwide.

Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

The Role

We cannot scale creative by juggling freelancers reactively. We need an in-house operator who:

• Owns the production calendar

• Controls quality

• Moves fast

• Keeps budgets tight

• Delivers at scale

You are the execution backbone of the creative squad.

How the Squad Works:

Strategist:

• Decides what to make

• Why we’re making it

• What success looks like

Producer:

• Makes it happen

• Makes it scalable

• Makes it on time and on budget

Together, they turn Paid into a strategic growth advantage, not just a channel

What you’ll do

1. End-to-End Performance Creative Production

• Produce high-volume paid creative (video, motion, statics, UGC-style, product demos)

• Own the pipeline from brief → shoot → edit → localisation → launch

• Scale asset variations across markets

2. Operational Excellence

• Build the production system: timelines, workflows, tools, rituals

• Manage freelancers, editors, motion designers and videographers

• Ensure on-time, on-budget delivery

• Maintain global production calendar

• Take part and or supervise shoots.

3. Global & Localised Creative

• Coordinate market-specific shoots

• Adapt assets for UK, Canada, US, ANZ

• Support local safety-focused messaging where required

4. Data-Informed Production

• Work closely with the strategist to scale what’s working

• Rapidly iterate based on performance data

• Turn winning concepts into templated systems

5. AI-Enhanced Production

• Integrate AI tools into video and content workflows

• Test scalable AI-generated formats (already performing strongly)

• Balance speed with brand quality

What we’re looking for

• 4–8 years in creative production (agency, startup, scale-up)

• Experience producing performance marketing creative at volume.

• Strong grasp of video editing, motion and paid formats

• Strong knowledge on Adobe Suite, Davinci or/and Capcut

• Knowledge in filming and basic camera operation.

• Operationally obsessive — nothing slips

• Calm under pressure

• Commercially aware — understands ROI of creative

What do we believe in?

Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership.

• Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters.

• Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character.

• Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on.

• Make others better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output.

Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering.

Why you should join Heidi 🚀

• Real product momentum. We’re not trying to generate interest, we’re channeling it.

• Equity from day one. When Heidi wins, you win. You’ll share directly in the success you help create.

• Unmatched impact. Play a pivotal role in defining and scaling customer success at a critical growth moment - all while working on a product that delivers tangible value to clinicians and patients every day.

• Work alongside world-class talent. Join a team of operators and builders who’ve scaled unicorns.

• Global reach. Help shape our international expansion as we bring Heidi to key international markets.

• Growth and balance. Enjoy a personal development budget, dedicated wellness days, one month work from anywhere in the world and your birthday off to recharge.

• Flexibility that works. A hybrid environment, with 3 days in the office.

Heidi’s commitment to Diversity, Equity and Inclusion

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and are proud to welcome all applicants as we're committed to promoting a culture of opportunity for all.