Field Marketing Manager

About Heidi

We believe that by 2050, every clinician will practice with AI systems that free them from administrative burdens and increase the quality and accessibility of care to patients across the world.

Built for clinicians, by clinicians, at the core of Heidi is its people. We are an eclectic bunch of inventors, builders, scientists, nurses, doctors, mathematicians, designers, creatives, and high-agency executors.

We achieve in 6 months what it takes our competitors 4 years to do. In just 12 months, 20 million patient consults were supported by Heidi, and we’re now powering more than 1 million consults every week.

With our most recent $16.6MM round of funding from leading VC firms, we’re geared up to supercharge our ambitious global growth, starting with the US, Canada, UK and Europe - and we need great people like you to get there.

The Role

Be the regional marketer for our gritty, high-performing UK sales team based in London. Build a marketing plan which grows the Heidi brand in-region and delivers MQLs to the sales team.

Key Responsibilities:

• Organise Heidi virtual and face-to-face events so users and buyers can interact with Heidi directly, from dinners to demos to thought leadership talks

• Own and deliver the conference sponsorship program end-to-end, from booking to organising to attendance to lead capture and follow up

• Devise and run earned and paid campaigns to raise awareness of Heidi including geographic and specialty focussed thematics

• Work with our local integration partners to grow their Heidi customer base, from launch to webinars to campaign content

• Create targeted marketing content to support sales team in their day-to-day, including brochures, decks, flyers

• Own local pages for website including regional specific content such as compliance and thought leadership

• Drive and deliver a strong customer story pipeline, both written and video

• Support sales teams in targeted enterprise account outreach

• Improve lead capture processes and stringent lead aging processes across the team

Required Skills:

• Generalist marketing experience supporting a dedicated region

• Experience organising and participating in events and conferences

• Exposure to marketing and sales tech including email platforms, CRM, design

• Imaginative on campaign tactics and execution to help Heidi cut through

• Strong content creation skills, good instinct for design and great writing prowess

• Highly detail orientated with excellent follow through

• Loves working in the office with a passionate, competitive sales team

What do we believe in?

• We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version.

• You'll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:

  • We will stop at nothing to improve patient care across the world.

  • We design user experiences for joy and ship them fast.

  • We make decisions in a flat hierarchy that prioritizes the truth over rank.

  • We provide the resources for people to succeed and give them the freedom to do it.

Help us reimagine primary care and change the face of healthcare around the world.