Nikki Zurbano

Expertise: Clinical Writer at Heidi

Education: Bachelor of Arts in Communication at Miriam College

Nikki is a content specialist focused on clear, purpose-led storytelling for healthcare. She began in creative writing and journalism, contributing features to campus publications and a leading national newspaper in the Philippines. That foundation in reporting and narrative craft shapes her ability to translate complex topics into accessible, evidence-informed content.

Before joining Heidi, Nikki spent nearly a decade building organic search-driven content programs for advocacy campaigns and growth teams across the Philippines, the UK, and Australia. Her work spanned strategy, execution, and measurement, with an emphasis on sustainable organic acquisition and high-integrity editorial standards.

At Heidi, Nikki develops data-driven content that connects clinical innovation to real-world impact. She partners with go-to-market and clinical teams to create clinician-centered resources, improve discoverability, and support Heidi’s mission to give clinicians time back for care. She brings a systems mindset to content operations, aligning voice, accuracy, and search performance so clinicians and healthcare leaders can find what they need fast and trust what they read.