Sales Development Representative

Who We Are

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.

We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.

In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.

Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

The Role

You'll be one of the first voices clinicians hear when they meet Heidi. As an SDR on our team, you're the bridge between curious clinicians and our Account Executives — turning cold conversations into warm pipeline, and inbound interest into booked discovery and demo calls.

You'll work within a team of SDRs to learn how to run great outbound, qualify inbound leads with genuine clinical understanding, and build the kind of pipeline AEs actually want to inherit. Expect daily reps on the phones, sharp written outreach, and constant iteration on what's landing in market.

This isn't a seat-warming SDR role. We move fast, the feedback loop is tight, and the path from SDR to AE is real for those who earn it. If you want to learn modern sales properly — discovery, objection handling, CRM rigour, the whole craft — alongside a team building something clinicians genuinely love, this is the seat.

What You’ll Do

• Research and prospect into clinic networks, GP practices, and health systems to build a pipeline of qualified opportunities for the Account Executive team

• Run outbound sequences across email, phone and LinkedIn — testing messaging, reading responses, and iterating until you find what lands with different clinical audiences

• Qualify inbound leads quickly and accurately, asking the right questions to understand a practice’s workflow before handing off to an AE

• Book discovery calls that actually show up — by doing enough homework beforehand that the clinician or practice manager feels like you’ve already done half the work

• Track your activity and pipeline in the CRM with enough discipline that your data is useful to the team, not just a compliance exercise

• Work closely with marketing and the AE team to feed back what you’re hearing in the market — what objections come up, what resonates, what doesn’t

What we’re looking for

• 1+ year in an SDR, BDR, or similar outbound sales role — you know what a sequence is and you’ve run one

• Comfortable making cold calls without needing a week to psych yourself up for it

• Clear, concise written communication — your outreach emails read like a person wrote them, not a template

• Enough curiosity about healthcare to learn the landscape fast and talk credibly with clinicians and practice staff

• CRM hygiene that you actually maintain, not just clean up before a pipeline review

• A genuine interest in early-stage startup pace — you’re not looking for a fully mapped playbook

The Way We Work

1. Build to Last

We design for safety and reliability so clinicians, patients, and our teams can trust what we build every day.

2. Own Your Practice

Ideas rise on merit, not title, and everyone shares responsibility for the standards we set together.

3. Move Fast, Stay Steady

We move quickly but never at the cost of trust. Progress only matters if people can depend on what we make.

4. Make Others Better

Honest feedback, steady support, and shared growth keep our teams improving together.

Why you will flourish with us

• Flexible hybrid working, with 3 days in the office

• Monthly $150 AUD benefit to invest in your physical and mental wellbeing

• Recharge Days after major milestones and busy periods

• A generous personal development budget of $1000 AUD per annum

• Become an owner, with shares (equity) in the company, if Heidi wins, we all win

• A one-time home office setup contribution

• 26 weeks paid parental leave for primary carers, 18 weeks for secondary carers

• A fertility support benefit of $10,000 AUD covering IVF, egg freezing or sperm freezing

• 10 days per year dedicated to supporting clinicians in maintaining accreditation

• The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups

• If you have an impact quickly, the opportunity to fast track your startup career!

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.