These projects are a filter. They are not about whether you already know paid media, lifecycle, or growth. We do not care. What we care about is raw intelligence, judgment, and a bias toward building real things.
The specific skills can be taught quickly. The underlying hardware cannot.
Polish is irrelevant. Execution is not.
If your instinct is to explain what you would do rather than to actually do it, you will struggle here. Every project below requires you to pick a direction, make tradeoffs, and ship something tangible - a system, a prototype, a workflow, a real artifact.
Do not worry about being wrong. Do not worry about missing context. Go deep, push until it breaks, and show us how far you can get. That signal matters more to us than prior experience, credentials, or perfectly formed opinions.
Alex Cambrier
Acquisition Lead
Matt McAffery
Paid Social