Please note that applications for the 2026 Heidi Entry Program are now closed. Stay tuned for future early careers opportunities with Heidi!
These projects are a filter. They are not about whether you already know paid media, lifecycle, or growth. We do not care. What we care about is raw intelligence, judgment, and a bias toward building real things.
The specific skills can be taught quickly. The underlying hardware cannot.
Polish is irrelevant. Execution is not.
If your instinct is to explain what you would do rather than to actually do it, you will struggle here. Every project below requires you to pick a direction, make tradeoffs, **and ship something tangible **- a system, a prototype, a workflow, a real artifact.
Do not worry about being wrong. Do not worry about missing context. Go deep, push until it breaks, and show us how far you can get. That signal matters more to us than prior experience, credentials, or perfectly formed opinions.
Our application process is designed to help you showcase your abilities and find the right fit.
Browse our challenges and select a project that matches your skills and interests. Each challenge is designed to showcase different aspects of the role.
Complete the challenge and submit your work. Take your time to do your best work—there are no strict deadlines.
Take a short cognitive assessment to help us understand how you think and solve problems. This is not a pass/fail test.
We review applications on a rolling basis within cohorts. Expect to hear back within 2-4 weeks of your submission.
If your application stands out, we'll invite you for a brief call to learn more about you and answer any questions.
Join us for an MMI-style interview day where you'll rotate through different stations, meeting various team members.
The final stage is a conversation with a senior team member to ensure mutual fit and discuss your potential journey at Heidi.
Select a function to explore available challenges
Stay tuned for upcoming project challenges from our Marketing, Operations, Legal, Product, Sales, Customer Success, People, and Finance teams
Paid media at Heidi is not about harvesting existing demand alone—it's about manufacturing it. We use paid as a tool to enter cold markets, teach clinicians to care about a problem they may not yet articulate, shape a new category, and still pull real users into the product early.
Alex Cambrier
Matt McCaffery