Marketing Lead

We’re Heidi.

We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. In just 18 months, our clinical AI products have absorbed the administrative chaos of 73 million patient visits. Today, we support over 2.5 million patient sessions a week across 190+ countries.

Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world’s healthcare capacity and strengthen the human connection at its heart.

We found product-market fit with a freemium medical scribe that clinicians love. Now, we're expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.

If you don’t choose easy and you want to build something way bigger than yourself then, choose the challenge, choose Heidi.

The role

This role leads execution of Heidi's Japan marketing strategy, translating global positioning into work that's credible, locally grounded, and commercially effective. It owns day-to-day marketing for the region, partnering closely with sales and regional leadership to generate pipeline through focused campaigns, consistent brand presence, and rigorous events and partnerships.

Working alongside global and local stakeholders, the role balances strategic planning with hands-on delivery. Every activity is grounded in evidence, shaped by the realities of Japanese healthcare, and held to a clear standard: reinforcing Heidi's position as a trusted partner to clinicians and the systems that support them.

What you’ll do

• Execute Heidi's Japan marketing strategy in line with direction set by the global and local leadership, translating global positioning into locally credible campaigns

• Act as the day-to-day marketing lead for Japan, working closely with sales and regional stakeholders to prioritise, sequence, and resource activity

• Drive qualified pipeline by running regional campaigns across inbound and outbound channels, and supporting lead qualification, nurturing, and handover into sales

• Build a consistent brand presence across the market, supporting PR, media, and thought leadership, and contributing to case studies, long-form content, and executive messaging

• Plan and deliver regional events, conferences, and activations, including flagship moments and round tables, and work with partners, customers, and associations to extend Heidi's reach in Japan

• Manage relationships with internal marketing resources and external agencies across PR, creative, and events, holding agency delivery to agreed briefs

• Track campaign and event performance, share insights with regional and global teams, and flag risks or opportunities to the GTM leadership team
  

What you’ll need

• 5+ years of marketing experience in healthcare, health tech, or regulated B2B environments, though we care more about what you've shipped/built than years on the clock

• An optimistic belief in software. You believe great products can transform someone's day

• Fluent in Japanese with strong working English, and experience supporting enterprise or complex sales environments in Japan's healthcare or life sciences sector

• Comfortable balancing strategic thinking with hands-on execution in a fast-scaling organisation with limited support infrastructure

• Passion for AI, shown through hands-on building, prototyping, or side projects

• You default to building over requesting

• You're confident in your thinking and open to being wrong. Great ideas win regardless of who surfaces them

How we show up

• Build for the next decade, not next quarter. Our targets are outrageous on purpose. The world's health doesn't have the luxury of incrementalism.

• Lead, don't wait. We treat tomorrow's problems today. Sometimes we build what's needed before it's wanted, and we're fine with that.

• Follow the evidence. Trust the patient. We pursue truth relentlessly. But when the subjective and objective disagree, we treat the patient, not the numbers. Ego is a comorbidity we can't afford.

• Own the outcome. Everyone here carries the company. Raise problems with solutions, solve them end-to-end, and never be a bystander.

• Ship, measure, go again. A button today, a workflow tomorrow. More iterations beat better planning. We're precise at pace, not reckless.

• Live in clinicians' reality. Not the ideal workflow, the twenty-patients-before-lunch actual one. We build for exhausted humans, and we'd better be decent ones while we do it.

Why Heidi?

You’ll join a team focused on real-world impact over imaginary valuations and glossy PR. We live and breathe the challenges of modern health systems, and are laser-focused on exacting the change we’d like to see. We’re medicos, engineers, builders, and designers who’ve felt the moral and practical toll of what non-care feels like. True A-players progress extremely fast here. The nature of the scale-up game is demanding, but we value sustainable performance and mental health. You're trusted to perform, and you set your schedule. We operate on outcomes > inputs, not process theatre. We all take the bins out, metaphorically and literally.

Building what we’re building isn’t always easy. But we didn’t choose easy, we chose to build something that actually matters. We hold ourselves to a higher standard because healthcare demands it. If you join Heidi, you recognise that the deeper question isn’t whether AI can solve the global healthcare crisis, but whose hands will shape it. The work is hard, but you will trust and admire the people you work beside, and rest easy knowing you’re doing the defining work of your career.

We take care of you

We chose to open-source our benefits hub, if you care to take a peek.