Account Executive (Primary Care)
About Heidi
Heidi is building an AI Care Partner that supports clinicians every step of the way, from documentation to delivery of care.
We exist to double healthcareβs capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages.
Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose: to strengthen the human connection at the heart of healthcare.
Backed by nearly $100 million in total funding, Heidi is expanding across the USA, UK, Canada, and Europe, partnering with major health systems including the NHS, Beth Israel Lahey Health, MaineGeneral, and Monash Health, among others.
We move quickly where it matters and stay grounded in whatβs proven, shaping healthcareβs next era. Ready for the challenge?
The role
Weβre looking for a high-energy junior Account Executive to help turn Heidiβs explosive product-led adoption into full-practice deployments across UK general practice.
This isnβt your typical SDR or junior AE role. Youβll be joining at the inflection point of our PLS motion - where thousands of GPs are signing up organically, and the opportunity is to convert that individual usage into team-wide rollouts and paid plans. Youβll own the critical moment between product curiosity and practice-wide commitment.
That means jumping on warm leads from GPs whoβve started using Heidi for free, understanding their needs, and making the case for why their whole team should come onboard. Youβll be deep in the funnel, running fast, and iterating constantly - no stale scripts or handoffs here.
Thereβs no fixed playbook yet - youβll be writing it with us. Expect a high volume of deals, messy workflows, and a ton of autonomy to test, learn, and improve. Youβll work closely with seasoned operators, get hands-on coaching in SaaS sales craft, and play a real part in shaping how we scale Heidiβs go-to-market engine.
If youβre hungry to make a career in tech sales, learn fast, and ride the momentum of one of the most exciting product-led companies in healthcare - this is the role.
What youβll be doing
Owning the full sales cycle from product-qualified leads (GPs whoβve signed up or used Heidi) through to conversion and onboarding.
Running calls, emails, demos, and experiments to turn interest into committed adoption.
Learning how to deeply understand GP workflows and pain points - from solo GPs to practice managers and PCNs - and tailoring your message accordingly.
Getting your hands dirty with HubSpot, Notion, PostHog, and whatever else helps you track and improve conversion.
Suggesting improvements to our sales and onboarding flow to make things smoother and faster.
Partnering with product, clinical, and customer success teams to flag blockers and close feedback loops.
Bringing hustle, energy, and ideas to every part of our growth motion.
What we will look for:
Youβre early in your sales/growth career but already showing high ownership and drive.
Youβve done sales development, inside sales, recruitment, customer success - or anything else involving people, persistence, and persuasion.
Youβre energised by a high-volume, high-velocity environment with some ambiguity.
You learn fast, adapt quickly, and care about the detail.
Youβre comfortable picking up the phone and handling objections.
You want to build something that matters - and are excited by the idea of changing how healthcare works.
Bonus if you:
Have worked in health tech, or have familiarity with the UK GP landscape (whether in sales, ops, product, or even as a patient).
Have worked in a product-led company before and know how to navigate product-qualified leads (PQLs).
Have experience using HubSpot, PostHog, or similar tools.
What do we believe in?
Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the worldβs health demands it. We believe in progress built through precision, pace, and ownership.
Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters.
Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character.
Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on.
Make others better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output.
Our mission is clear: expand the worldβs capacity to care, and do it without losing the humanity that makes care worth delivering.
Why you will flourish with us π?
Additional paid day off for your birthday and wellness days
A generous personal development budget of $500 per annum
Learn from some of the best engineers and creatives, joining a diverse team
Become an owner, with shares (equity) in the company, if Heidi wins, we all win
The rare chance to create a global impact as you immerse yourself in one of Australiaβs leading healthtech startups
If you have an impact quickly, the opportunity to fast track your startup career!