GTM

We're Heidi

We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. In just 18 months, our clinical AI products have absorbed the administrative chaos of 73 million patient visits. Today, we support over 2.5 million patient sessions a week across 190+ countries.

Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world's healthcare capacity and strengthen the human connection at its heart.

We found product-market fit with a freemium medical scribe that clinicians love. Now, we're expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.

If you don't choose easy and you want to build something way bigger than yourself, we might be a good place for you to start.

Our perspective on GTM

We believe that sales has fundamentally changed in the last 6 months. The repetitive work is automated now: AI does the market research, drafts the emails, summarises and scores the calls.

The last year has taught us that the people who succeed have a blend of the following traits.

• Intellectual dexterity: consultant-like ability to structure and break down a problem into its constituent parts, think from first principles, and self-improve rapidly. Inherent curiosity goes a long way here.

• Natural charisma: can build rapport with anyone. You work out quickly who you're talking to, what they're dealing with and what they actually need, then have the conversation that gets you both somewhere.

• Drive & focus: as AI commoditises intelligence, work ethic and agency matter more. An outlier candidate here is far more productive than the mean than they were two years ago, and the gap keeps widening.

• The mark of humanity: in a world filling up with AI slop, work where you can feel the person behind it stands out. Where the copy, the imagery, and the strategy is indelibly human.

We don't think the talent market has caught up with how GTM is changing, so we’re open minded - title or experience isn’t important. Most of our team started outside the profession: VC, consulting and creative are common.

This role is high leverage, highly rewarding, and intellectually stimulating. We want you to be part of that.

The role

Heidi sits in an unusual position. We lead a category being built for the first time. Hundreds of thousands of clinicians found us on their own, started using the product for free and told a colleague. The market is genuinely open and the clinicians in it already like the product. Your job is to turn that quiet enthusiasm into real revenue conversations.

You're the first line to Heidi. Inbound demand and product signals point you at practices and hospital groups already using us, and you decide whether to qualify each one in, out, or close it yourself. The signals tell you who to reach out to, you decide how.

This is the first rung of our UK sales org, and for most clinicians you'll be the first person from Heidi they ever speak to. How they feel about us afterwards is largely down to you. You'll triage the inbound to your Account Executive's where it belongs and close your own deals from day one, because we want people as close to the frontline as possible. You'll build a network across UK healthcare that outlasts the role.

What this means practically:

• Work the inbound queue and the warm product signals. Your day goes to clinicians and practices already using Heidi, where the product tells you who's outgrown the free version

• Research the accounts behind those signals, work out who else in the practice or hospital group needs to be in the conversation, and build the angle for each one

• Reach the people the signals point to, across calls, email and social, while the interest is still fresh

• Book demos and meetings for your AEs with enough context that nothing is lost in the handoff

• Own small SMB deals end to end, from first conversation through to closed

• Keep the CRM accurate, keep the pipeline moving and hit your qualified-lead number every month

• Partner with AEs, Marketing, Product, Operations and Customer Success so what you promise on the call matches what clinicians get

• Track what's shifting in UK healthcare and across the competitive set, then tell the team what you're hearing on the phones

What you'll need

• You've worked somewhere with a high bar, whether that's tech, creative, banking, consulting or PE/VC. We care more about what you've achieved than any time in a sales role.

• You care about what we do. You'd rather learn how the product actually works than memorise a pitch.

• You can hold a conversation with anyone and get to the point of it fast. Clinicians have twenty patients before lunch. You respect that and still get the meeting.

• Organised and autonomously functioning. You run your own list, your own day and your own follow-ups without being chased.

• Passion for AI, shown through hands-on building, prototyping, or side projects.

• You default to building over requesting.

• You're confident in your thinking and open to being wrong. Great ideas win regardless of who surfaces them.

Attitude beats experience here. If you're hungry, competitive and you like solving the problem in front of you, we want to hear from you.

How we show up

• Build for the next decade, not next quarter. Our targets are outrageous on purpose. The world's health doesn't have the luxury of incrementalism.

• Lead, don't wait. We treat tomorrow's problems today. Sometimes we build what's needed before it's wanted, and we're fine with that.

• Follow the evidence. Trust the patient. We pursue truth relentlessly. But when the subjective and objective disagree, we treat the patient, not the numbers. Ego is a comorbidity we can't afford.

• Own the outcome. Everyone here carries the company. Raise problems with solutions, solve them end-to-end, and never be a bystander.

• Ship, measure, go again. A button today, a workflow tomorrow. More iterations beat better planning. We're precise at pace, not reckless.

• Live in clinicians' reality. Not the ideal workflow, the twenty-patients-before-lunch actual one. We build for exhausted humans, and we'd better be decent ones while we do it.

Why Heidi?

You'll join a team focused on real-world impact over imaginary valuations and glossy PR. We live and breathe the challenges of modern health systems, and are laser-focused on exacting the change we'd like to see. We're medicos, engineers, builders, and designers who've felt the moral and practical toll of what non-care feels like. True A-players progress extremely fast here. The nature of the scale-up game is demanding, but we value sustainable performance and mental health. You're trusted to perform, and you set your schedule. We operate on outcomes > inputs, not process theatre. We all take the bins out, metaphorically and literally.

Building what we're building isn't always easy. But we didn't choose easy, we chose to build something that actually matters. We hold ourselves to a higher standard because healthcare demands it. If you join Heidi, you recognise that the deeper question isn't whether AI can solve the global healthcare crisis, but whose hands will shape it. The work is hard, but you will trust and admire the people you work beside, and rest easy knowing you're doing the defining work of your career.

We take care of you

We offer comprehensive private medical and dental cover through Bupa, 24/7 mental health, coaching and wellbeing support through Sonder, a £100/month Healthy Heidi's wellness stipend, a £500 home office budget, a £700 annual learning and development budget, 26 weeks paid primary parental leave and 18 weeks paid secondary parental leave, fertility support up to £7,000, up to four weeks of work from anywhere per year, Recharge Days after major milestones and busy periods, 10 days per year of clinical leave for eligible clinical roles, and a hybrid working environment with 3 days in the office.

We chose to open-source our benefits hub, if you care to take a peek.